{"title":"Latest Drops","description":null,"products":[{"product_id":"izumi-matcha","title":"Izumi Matcha","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eSuperbrew Izumi Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSuperbrew Izumi Matcha—crafted in the heart of Uji by Ocha no Kanbayashi, one of the region's oldest heritage tea houses, with a legacy spanning over 450 years.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFor generations, the Kanbayashi family has dedicated themselves to preserving the traditions of Uji tea, carrying forward centuries of knowledge, craftsmanship and care.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA blend of four prized cultivars—Gokou, Okumidori, Samidori, and Tsuyuhikari—Izumi is composed for balance and generosity. Fragrant and full-bodied, it pours rich and creamy with a natural sweetness that carries from first sip to last, underpinned by a gentle, rounded umami and almost no astringency or bitterness. Whisked with water or poured over milk, it stays smooth, sweet, and effortlessly drinkable—making it as rewarding in a quiet bowl of usucha as it is in a premium latte.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThat enduring legacy is reflected in every cup of Izumi Matcha and we're proud to be able to share it with you.\u003c\/p\u003e","brand":"Superbrew","offers":[{"title":"25g","offer_id":58306721382703,"sku":null,"price":2400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/izumi.png?v=1786218446"},{"product_id":"ujihikari-matcha","title":"Ujihikari Matcha","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eSuperbrew Ujihikari Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eUjihikari is more than a rare cultivar. It is one of Uji's most prized. Its name —\"The Light of Uji\"— speaks to the land, its people and the centuries of knowledge carried within every leaf.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eCrafted by Yoshida Meichaen, whose relationship with Uji tea spans 16 generations, this matcha carries forward a heritage the family has devoted itself to preserving—from practising traditional Honzu shading to caring for Japan's oldest tea garden at Kōzan-ji.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIn the bowl, Ujihikari opens with refreshing young-leaf aromas and elegant notes of nori. It is smooth and creamy, layering deep, rich umami with a natural, lingering sweetness and subtle hints of pistachio and roasted almond—before finishing remarkably clean, with almost no astringency or bitterness. Whisked thick as koicha or thin as usucha, it is a matcha made for slow, attentive drinking.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA rare expression of Uji's land, legacy and craftsmanship—proudly brought to India by Superbrew for the very first time.\u003c\/p\u003e","brand":"Superbrew","offers":[{"title":"20g","offer_id":58306720989487,"sku":null,"price":3000.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/ujihikari-matcha_e7f62c9f-a20b-49b0-93e0-bbea63e7265d.png?v=1786214522"},{"product_id":"kiwami-matcha","title":"Kiwami Matcha","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eKiwami Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eCrafted by Marukyu Koyamaen—a name that needs no introduction among matcha lovers.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFor over 300 years, Marukyu Koyamaen has remained one of Uji's most revered tea producers, refining the art of Uji matcha through an unwavering pursuit of excellence.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTheir craftsmanship has earned the trust of generations of tea practitioners, Japan's renowned tea schools, shrines and temples, as well as matcha lovers around the world.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIn the bowl, Kiwami is bold and bright—a fresh, vivid green with a clean, matcha-forward character, rounded by a gentle natural sweetness and a quiet depth of umami. Whisked with water or poured over milk, it keeps its full flavour without fading, staying unmistakably matcha to the last sip.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eToday, Superbrew is honoured to share this extraordinary legacy with India for the very first time.\u003c\/p\u003e","brand":"Superbrew","offers":[{"title":"25g","offer_id":58306721513775,"sku":null,"price":1800.0,"currency_code":"INR","in_stock":true},{"title":"100g","offer_id":58601076883759,"sku":null,"price":6990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/kiwami.png?v=1786218447"},{"product_id":"ch-3-trio-bundle","title":"Uji Heritage Trio Bundle","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eSuperbrew Uji Trio Bundle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThree matchas. Three of Uji's most revered tea houses. One definitive journey through the birthplace of Japanese matcha.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis trio brings together three distinct expressions of Uji—a rare single cultivar and two signature blends—each crafted by a family whose name is woven into the history of the region itself. Together they span the full range of how matcha is made and enjoyed: from a bold, bright everyday bowl to a generously sweet latte to a rare, ceremonial-depth cultivar meant for slow, attentive drinking. Rarity, heritage, and modern craft, held in a single collection.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eKiwami\u003c\/strong\u003e — crafted by Marukyu Koyamaen, one of Uji's most revered tea houses, refining the art of matcha for over 300 years. Bold and bright, Kiwami pours a fresh, vivid green with a clean, matcha-forward character rounded by natural sweetness and a quiet depth of umami. It holds its full flavour whether whisked as usucha or poured over milk—as at home in a premium latte as in a traditional bowl, and the ideal entry into the collection.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eIzumi\u003c\/strong\u003e — a blend of four prized cultivars, Gokou, Okumidori, Samidori, and Tsuyuhikari, crafted in the heart of Uji by Ocha no Kanbayashi, a heritage tea house carrying forward a 450-year family lineage. Fragrant and full-bodied, Izumi is generously sweet with a gentle, rounded umami and almost no astringency or bitterness. It stays smooth and effortlessly drinkable whether whisked as usucha or poured over milk—the gentlest, sweetest cup of the three.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eUjihikari\u003c\/strong\u003e — \"The Light of Uji,\" one of the region's rarest and most prized cultivars, crafted by Yoshida Meichaen, a family whose relationship with Uji tea spans 16 generations and includes caring for Japan's oldest tea garden at Kōzan-ji. Refreshing young-leaf aromas meet elegant notes of nori, giving way to a smooth, creamy body layered with deep umami, natural sweetness, and subtle hints of pistachio and roasted almond—finishing remarkably clean. Suited to both koicha and usucha, it is the collection's rarest and most expressive expression.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTogether, they form a complete journey across Uji—from the everyday brilliance of a signature blend to the sweet generosity of a four-cultivar composition to the rare depth of a single prized cultivar. A collection created for those who seek to collect, compare, and experience matcha at its fullest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003cbr\u003eKiwami Matcha (25g)\u003cbr\u003eIzumi Matcha (25g)\u003cbr\u003eUjihikari Matcha (20g)\u003c\/p\u003e","brand":"Superbrew","offers":[{"title":"Default Title","offer_id":58306725282095,"sku":null,"price":6990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/c3-trio.png?v=1786218448"},{"product_id":"izumi-kiwami-duo-1","title":"Izumi \u0026 Kiwami Duo","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTwo matchas. Two of Uji's most revered tea houses. One journey into the heart of Japanese matcha.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis duo pairs two signature blends—each crafted by a family whose name is woven into the history of Uji itself. Together they trace two sides of the region's craft: the bold, versatile brilliance of one master blend and the sweet, effortless generosity of another.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eKiwami\u003c\/strong\u003e — crafted by Marukyu Koyamaen, one of Uji's most revered tea houses, refining the art of matcha for over 300 years. Bold and bright, Kiwami pours a fresh, vivid green with a clean, matcha-forward character rounded by natural sweetness and a quiet depth of umami. It holds its full flavour whether whisked as usucha or poured over milk—as at home in a premium latte as in a traditional bowl.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eIzumi\u003c\/strong\u003e — a blend of four prized cultivars, Gokou, Okumidori, Samidori, and Tsuyuhikari, crafted in the heart of Uji by Ocha no Kanbayashi, a heritage tea house carrying forward a 450-year family lineage. Fragrant and full-bodied, Izumi is generously sweet with a gentle, rounded umami and almost no astringency or bitterness. It stays smooth and effortlessly drinkable whether whisked as usucha or poured over milk—the softer, sweeter cup of the two.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTogether, they form a journey across Uji—from the bold everyday brilliance of one blend to the sweet generosity of another. A collection for those who seek to collect, compare, and experience matcha at its fullest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003cbr\u003eKiwami Matcha (25g)\u003cbr\u003eIzumi Matcha (25g)\u003c\/p\u003e","brand":"Superbrew","offers":[{"title":"Default Title","offer_id":58306746745135,"sku":null,"price":4050.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/duo-2.png?v=1786218448"},{"product_id":"saemidori-matcha","title":"Saemidori Matcha","description":"\u003cp dir=\"ltr\"\u003eCrafted by Azuma Tea Garden, a family farm rooted in Wazuka, Kyoto since 1868 and renowned for growing tea without pesticides or herbicides. Across five generations of craft and care for the land, the family has kept one simple promise: only make tea they'd drink themselves.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSaemidori, whose name means \"clear green\", is a cultivar prized for its vivid colour and gentle character. Azuma dries its leaves in a traditional brick tencha furnace. The slow, even heat draws out the leaf's natural sweetness and gives the tea its distinctive roko, a toasted furnace aroma.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIn the bowl, this single-cultivar matcha is a vivid green. It opens with that warm, toasted fragrance and a roasted, nutty character, then settles into velvety umami and soft sweetness, finishing clean.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHarvested as ichibancha, the year's first and finest flush, and 100% stone-ground to a silky, fine powder.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e2026 Ichibancha · Single Cultivar · 100% Stone-Ground · Grown Without Pesticides or Herbicides\u003c\/em\u003e\u003c\/p\u003e","brand":"Superbrew","offers":[{"title":"Default Title","offer_id":58560189858095,"sku":null,"price":2070.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/Asset81_3x_d61ce73f-9d59-427d-bd11-d8d16141be1d.png?v=1790630073"},{"product_id":"the-ritual-gift-box","title":"The Ritual Gift Box","description":"\u003cp\u003e\u003cspan\u003eThe Ritual Gift Box brings together everything needed for the ritual of matcha in one beautifully composed set.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInspired by the quiet elegance of Japanese design, every detail has been considered with intention. Rooted in minimalism, elevated through craftsmanship, and designed to feel as thoughtful as the ritual itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside, you’ll find a purposeful curation of the essentials that belong to matcha:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMatcha Tin\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFilled with Superbrew’s highest-quality matcha and designed to keep it fresh, protected and ready for every ritual.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eChawan (茶碗)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA traditional Japanese matcha bowl, shaped for whisking and enjoying matcha with ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eChasen (茶筅)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA 120-prong bamboo whisk used to blend matcha and water into a smooth, fine foam.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKusenaoshi (くせ直し)\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA chasen holder that helps the bamboo tines dry properly and retain their shape between uses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMatcha Spoon\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eA stainless-steel spoon for measuring and transferring matcha with precision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMatcha Sifter\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eUsed to break up fine clumps before whisking, creating a smoother and more even bowl of matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTogether, each piece forms a complete matcha ritual — thoughtfully brought together in a form designed to be treasured long after it is opened.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the matcha lover in your life, for the festive season ahead, or simply as something special for yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe Ritual Gift Box.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cspan\u003eA complete matcha ritual, beautifully brought together.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Superbrew","offers":[{"title":"Kagoshima Matcha","offer_id":58620107227439,"sku":null,"price":6195.0,"currency_code":"INR","in_stock":true},{"title":"Kyoto Matcha","offer_id":58560264339759,"sku":null,"price":6399.0,"currency_code":"INR","in_stock":true},{"title":"Kiwami Matcha","offer_id":58560290062639,"sku":null,"price":6699.0,"currency_code":"INR","in_stock":true},{"title":"Uji Matcha","offer_id":58560289997103,"sku":null,"price":7299.0,"currency_code":"INR","in_stock":true},{"title":"Izumi Matcha","offer_id":58560290029871,"sku":null,"price":7299.0,"currency_code":"INR","in_stock":true},{"title":"Ujihikari Matcha","offer_id":58560290095407,"sku":null,"price":7899.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/ritual-box-open.png?v=1790711286"},{"product_id":"birthday-bundle","title":"Birthday Bundle","description":"\u003cp dir=\"ltr\"\u003eThe Birthday Bundle is an archive-worthy collection of four premium matchas, bringing together single-cultivar and signature-blend expressions from Japan's most revered tea terroirs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDesigned as a collectible set, it spans the full range of matcha across cultivar, craft and origin, uniting rarity, heritage and modern expression in one celebratory collection.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe single-cultivar selection features Ujihikari and Saemidori, each a pure, unblended expression shaped by its cultivar and how it is grown and made. Ujihikari, a rare Uji-bred cultivar, opens with refreshing young-leaf aromas and elegant notes of nori. It then turns smooth and creamy, layering rich umami and natural sweetness with subtle hints of pistachio and roasted almond before a remarkably clean finish. Prepared as koicha or usucha, it rewards slow, attentive drinking. Saemidori comes from Azuma Tea Garden, a family farm in Wazuka, Kyoto, growing tea without pesticides or herbicides since 1868. Dried in a traditional brick tencha furnace, it carries a distinctive toasted roko aroma and a roasted, nutty character, with vivid green colour, velvety umami, soft sweetness and a clean finish.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe signature blends, Kiwami and Izumi, represent the art of the master blender: matchas composed for character, consistency and everyday brilliance. Kiwami is bold and bright, a fresh, vivid green with a clean, matcha-forward character rounded by natural sweetness and a quiet depth of umami. It holds its full flavour whether whisked with water or poured over milk. Izumi is a blend of four cultivars (Gokou, Okumidori, Samidori and Tsuyuhikari) composed for premium lattes and usucha. It is fragrant and full-bodied, generously sweet, with gentle umami and almost no astringency or bitterness.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTogether, they form a complete journey, rare, refined and deeply expressive, created for those who seek to collect, compare and experience matcha at its fullest.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cbr\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eUjihikari Matcha (20g)\u003c\/li\u003e\n\u003cli\u003eSaemidori Matcha (25g)\u003c\/li\u003e\n\u003cli\u003eKiwami Matcha (25g)\u003c\/li\u003e\n\u003cli\u003eIzumi Matcha (25g)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Superbrew","offers":[{"title":"Default Title","offer_id":58560307396911,"sku":null,"price":8970.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/bithday-bundle.png?v=1790633452"},{"product_id":"kiwami-matcha-100g","title":"Kiwami Matcha 100g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eKiwami Matcha\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eCrafted by Marukyu Koyamaen—a name that needs no introduction among matcha lovers.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eFor over 300 years, Marukyu Koyamaen has remained one of Uji's most revered tea producers, refining the art of Uji matcha through an unwavering pursuit of excellence.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTheir craftsmanship has earned the trust of generations of tea practitioners, Japan's renowned tea schools, shrines and temples, as well as matcha lovers around the world.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eIn the bowl, Kiwami is bold and bright—a fresh, vivid green with a clean, matcha-forward character, rounded by a gentle natural sweetness and a quiet depth of umami. Whisked with water or poured over milk, it keeps its full flavour without fading, staying unmistakably matcha to the last sip.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSuperbrew is honoured to share this extraordinary legacy with India for the very first time.\u003c\/p\u003e","brand":"Superbrew","offers":[{"title":"100g","offer_id":58560318669103,"sku":null,"price":6990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0368\/2863\/files\/Asset83_3x_498a7607-a53f-4f91-b1d1-5a56bdea7210.png?v=1790634215"}],"url":"https:\/\/www.superbrew.in\/collections\/birthday-drop.oembed","provider":"Superbrew","version":"1.0","type":"link"}